Digital Signage

Display your message across campus.

UA maintains over 400 digital signage displays in over 90 buildings. Signage owners and managers are welcome to post their own content to digital signage, as well as official UA shared content from other organizations, departments or colleges. This shared content is distributed to sign managers each week.

Submitting an Ad

In order for your ad to be distributed campus-wide, the ad must adhere to the following guidelines:

  • Must be submitted no later than Wednesday at 5:00 pm in order to be distributed on Thursdays.
  • Ads will be displayed no more than 11 days (Thursday through Sunday a week later).  Please plan accordingly.
  • Must be sponsored by UA departments, colleges, or organizations, including only student organizations registered with The Source.
  • Must adhere to the University of Alabama brand standards provided by the Office of Strategic Communications.
  • Must be 16:9 aspect ratio (1920 x 1080 pixels).
  • Your file may be a png or jpg image, or mp4 video.
    • Videos must not require audio.
    • The file should be no larger than 5MB for images and no larger than 15MB for video.
    • Videos should not be longer than 20 seconds.
  • The design must have a background.  If the design has a transparent background, the background will appear black.
  • The ad resolution should be 72 px/inch.
  • Due to the large number of ads received each week, your ad is more likely to be posted if you:
    • submit only one design (avoid multiple versions of the same ad),
    • submit one ad per department per week. If you have multiple upcoming events, consider combining them into one ad.
  • Ads may be denied for the following reasons:
    • Contrast issues between text and background (e.g. white font on light grey background)
    • Too much text – ads are posted for ~12 seconds; consider whether the important facts can be read within that time.
    • Incorrect aspect ratio or file type
    • Submitted too far in advance of an event.
    • Ads for job postings or academic classes.

Technical Problems

To report a technical problem with a digital sign (i.e., the screen is blank or flickering) in your building, contact Audio/Visual Solutions at 205-348-3453 or email avsolutions@ua.edu.

Hardware & Installation

If you would like to install a digital sign in your building, please contact Audio/Visual Solutions at 205-348-3453 for information on pricing and our current installation schedule.

Emergency Communications

One of the methods The University of Alabama uses for emergency notification is UA Alerts.  Digital Signage enhances the University’s ability to reach students, faculty, and staff by simultaneously triggering multiple contact points. The majority of digital signs are part of this alert system and default to emergency content when necessary. The system is normally tested on the first Wednesday of the month. Each test will be announced in advance for planning purposes.

Contact Ivon Foster-McGowan for more information or questions about campus digital signage.