About Emma
Eligibility
Faculty, Staff
About Emma
Emma by Marigold is The University of Alabama’s platform for external email marketing and mass communications. Designed to streamline how departments engage with audiences outside of UA and subscription-based newsletters, Emma empowers users to craft professional, targeted and visually compelling emails with ease.
Emma features include:
- Drag-and-Drop Email Editor: Create newsletters and announcements without needing design or coding expertise.
- Mobile Optimization: Seamlessly preview and tailor emails for both desktop and mobile devices.
- Advanced Segmentation: Target specific groups with personalized content using intuitive list management tools.
- Automation Tools: Schedule campaigns and follow-ups to ensure timely delivery and engagement.
Analytics Dashboard: Gain insights into email performance with metrics like open rates and click maps
Faculty and Staff Permissions
In general, UA faculty and staff will need to request access to Emma. Division managers have the authority to grant access for individuals within their division or college.
- Office of Academic Affairs — Jane Bailey Cooper
- Barefield College of Arts & Sciences – Victoria Collins
- College of Communication & Information Sciences – Victoria Belton
- College of Community Health Sciences – Leslie Zganjar
- College of Education – Rebecca Ballard
- College of Engineering – Anna Claire Toxey
- College of Human Environmental Sciences – Rosemary Klein
- College of Nursing – Rosemary Kirby
- Community Affairs – Diane Kennedy
- Culverhouse College of Business – Zach Thomas
- Honors College – Nancy Norwood
- School of Law – Josh Bird
- School of Social Work – Natalie Underwood
- Student Life – Amy Nichols
- University Libraries – Michael Pearce
Frequently Asked Questions
My department has been using MailChimp or Constant Contact for email marketing. Do we have to switch to Emma?
UA’s mass email policy states faculty and staff must use one of the approved platforms for mass communications. If your department is sending mass emails (emails containing 50 or more recipients) to email addresses outside of UA, then you must use one of the approved tools. Emma is similar to MailChimp and other third-party email marketing vendors.
Emma Support
If you are experiencing issues accessing Emma via the UA Emma portal, please contact the Office of Information Technology at 205-348-5555 or oit@ua.edu.
All other support is provided directly by Emma. Use the Emma Support Center to read helpful articles or click “Get Support”. The University of Alabama uses single sign on (SSO) to authenticate access to Emma. When logging in to Emma, click Sign In with SSO below the password field on the login screen.
How to Obtain Emma
To request an Emma account, contact your division/college Emma manager located in “Faculty & Staff Permissions” above. Once you have an account, you will be able to log in at emma.ua.edu.
ELIGIBILITY AND COST
No cost for faculty or staff
LICENSING INFORMATION
This software is licensed for use on both personal and University-owned machines and devices.
The University has an enterprise agreement for Emma. All University of Alabama faculty and staff may request a license for academic and administrative purposes on University-owned and personal machines.
SOFTWARE INFORMATION
Emma is a web-based solution that does not require software to be downloaded. Emma is supported on Internet Explorer, Firefox, Safari and Chrome browsers.